A better brief.
A clearer quote.
Use this checklist to prepare a wheatpasting, chalk stencil, or decal campaign.
Request a Quote ↗Choose a poster format.
| Size (inches) | Planning consideration |
|---|---|
| 8.5 × 11 | Compact, close-view messaging; the starter package format. |
| 11 × 17 | Room for an event title, key details, and a QR code. |
| 18 × 24 | A larger visual with concise supporting text. |
| 24 × 36 | A larger street poster; assess wall dimensions and quantity. |
| 36 × 48 | Large artwork that needs a suitable installation surface. |
| 48 × 72 | Oversized creative; confirm production and placement requirements. |
Before sending artwork
- Confirm the finished dimensions and get the printer’s bleed and resolution specifications.
- Check the spelling, event date, location, and contact details at the intended print size.
- Test every QR code from the final artwork and use a destination you control.
- Send a clear quantity for each creative; explain whether designs must appear in pairs or a particular order.
- Confirm paper and adhesive suitability before ordering posters from another printer.
For stencils and decals
Send artwork dimensions, color requirements, material details, and photos of the proposed surface. Tell us whether you are supplying the stencil or decals. Include removal requirements so they can be quoted separately.
What the quote should spell out
City and area, quantities and sizes, printing responsibility, installation rounds, launch window, permissions, payment timing, reporting, and exclusions. A total poster count is not a count of unique locations.
Track responses with context.
A campaign-specific QR code or landing page can help you track visits or inquiries. Keep the destination active after installation. Scans and visits measure responses, not every person who passed the campaign; photos are proof of installation rather than proof of audience size.