Wheatpasting and posters
Explore poster printing, installation, sizes, and campaign planning.
Campaign planning
Plan your first
neighborhood poster run.
Start with one destination and one message. Use this guide to decide where your posters should lead people, how many copies to print and what to ask for in the installation quote.
Request a Quote ↗Choose a poster format.
| Size (inches) | Planning consideration |
|---|---|
| 8.5 × 11 | Compact, close-view messaging; the starter package format. |
| 11 × 17 | Room for an event title, key details, and a QR code. |
| 18 × 24 | A larger visual with concise supporting text. |
| 24 × 36 | A larger street poster; assess wall dimensions and quantity. |
| 36 × 48 | Large artwork that needs a suitable installation surface. |
| 48 × 72 | Oversized creative; confirm production and placement requirements. |
Before sending artwork
- Confirm the finished dimensions and get the printer’s bleed and resolution specifications.
- Check the spelling, event date, location, and contact details at the intended print size.
- Test every QR code from the final artwork and use a destination you control.
- Send a clear quantity for each creative; explain whether designs must appear in pairs or a particular order.
- Confirm paper and adhesive suitability before ordering posters from another printer.
For stencils and decals
Send artwork dimensions, color requirements, material details, and photos of the proposed surface. Tell us whether you are supplying the stencil or decals. Include removal requirements so they can be quoted separately.
What the quote should spell out
City and area, quantities and sizes, printing responsibility, installation rounds, launch window, permissions, payment timing, reporting, and exclusions. A total poster count is not a count of unique locations.
Track responses with context.
A campaign-specific QR code or landing page can help you track visits or inquiries. Keep the destination active after installation. Scans and visits measure responses, not every person who passed the campaign; photos are proof of installation rather than proof of audience size.
Keep planning
Find the next detail.
Chalk stencil campaigns
Plan artwork, application counts, surfaces, and removal.
Decal and sticker installation
Check materials, surface preparation, and installation scope.
A brief you can copy
Destination: shop or venue address. Message: the one action your poster asks people to take. Area: one priority neighborhood. Quantity: copies per creative. Timing: installation window and event date. Materials: print + install or supplied posters. Reporting: completion photos and any location details agreed in advance.
For a second run, compare the same creative and quantity with the first run. A dedicated QR destination can record responses, but neither scans nor photos establish how many people saw the posters.