Wheatpasting in Los Angeles.

Plan a route around your launch.

A Los Angeles poster brief should distinguish a neighborhood launch from a wider city campaign. Hollywood, Downtown, Silver Lake, and Venice should not be treated as one compact walking route. Start with the audience and the launch location, then decide which area deserves the most posters.

For an entertainment release, share the venue, release date, and how close to launch you want the installation. For a retail opening, identify the store and the area customers travel through. Request separate quantities if you want both an inland and a Westside route.

Areas to discuss

Hollywood, Silver Lake, Downtown LA, Venice. These are planning examples, not confirmed placement inventory. Exact locations, permissions, and schedule are agreed before booking.

What to send for a Los Angeles quote

Primary neighborhood, secondary area if budget allows, installation window, and whether printing is needed.

Include the poster size, total quantity, print-ready artwork status, and whether you need printing or installation only. Ask for your proposed placement approach in the written quote: multiple posters together count separately toward the total.

Completion photos are included. If you need geotags, addresses, or an agency-specific report, request them in advance so delivery requirements can be confirmed.